Cose di cui non sapevamo di avere bisogno: il Jerry Thomas Show

di Lorenza Fumelli

Il Bar ideale è un luogo magico. Non parlo dei locali con la musica a palla, la gente che si accalca al balcone e il mood isterico da eccesso di alcol e polveri bianche. Parlo di quei bar dall’atmosfera lenta, onirica.

Musica di sottofondo, movimenti ipnotici di abili bartender (no freestyle, che fa tanto ’90), cocktail eccellenti, che diventano amuleti sovrannaturali in grado di cristallizzare il momento in uno spazio dove il tempo è sospeso. E la routine della vita reale, lontana. Se non è magia questa.

Quando avviene, ci sei solo tu e chi ti sta vicino, che siano amici o amori non fa differenza. Per quella sera il viaggio è vostro e vi può condurre in terreni inesplorati tra racconti, confessioni, risate, progetti e persino qualche lacrima.

Stare insieme, si dice. Trascorrere ore di qualità anche se non sono produttive, anche se non è una live su Twich o su Tiktok, un Date su Tinder o Minecraft su Xbox One. Questo è il bar raccontato nel Jerry Thomas Show | Rum Season, fuori ora con la prima puntata su Youtube e in versione podcast su Spotify.

Si tratta di 5 video realizzati per e in collaborazione con Velier, dalla durata di poco più di mezz’ora, in cui Alessandro Procoli e Leonardo Leuci intervistano un personaggio dello spettacolo. L’ospite della prima puntata è Francesco Montanari, bravo attore di cinema e teatro.

Anche gli altri due soci del Jerry Thomas Project, Antonio Parlapiano e Roberto Artusio, hanno un ruolo (divertente) nel video, così come Luca Ruruki Gargano, in rappresentanza di Velier, guru del mondo degli spirits. La prima stagione è dedicata al Rum e in ogni puntata viene presentato un prodotto in particolare, raccontato proprio da Ruruki.

Cosa succede quindi al bancone del Jerry Thomas Show?

Quello che dovrebbe succedere nel bar ideale descritto nell’incipit. Si beve (con moderazione), si ride e si parla. Si parla della vita, del lavoro, del futuro. Si confidano piccoli segreti (anche imbarazzanti) congelati nel passato ma che si sciolgono come neve al sole tra un sorso e l’altro, e lo si fa con personaggi interessanti che lo diventerebbero anche se non fossero famosi. Che è la cosa meno rilevante di tutto il video.

Quello che ai miei occhi è rilevante, oltre a restituire al bar la sua funzione più romantica, è che pur trattandosi di un progetto di comunicazione realizzato in collaborazione con uno sponsor, il contenuto esiste ed è di valore. Un po’ come tutto quello che fanno i 4 del JTP a partire dallo Speakeasy, un’altra cosa di cui (ormai 15 anni fa) non sapevamo di aver bisogno.

La regia è di Mike Pagliarulo della Unfollow ADV, vi lascio alla prima puntata.

Things we didn’t know we needed: The Jerry Thomas Show.

The ideal bar is a magical place. I’m not talking about the venues with blaring music, overcrowded counters, and the frenetic mood of excessive alcohol and white powders. I’m talking about those bars with a slow, oneiric atmosphere.

Background music, hypnotic movements of skilled bartenders (no freestyle, so ’90), excellent cocktails that become supernatural talismans capable of crystallizing the moment in a space where time is suspended. And the routine of real life is far away. If this isn’t magic, I don’t know what is.

When it happens, it’s just you and those close to you, whether they’re friends or loved ones. For that evening, the journey is yours, and it can lead you to uncharted territories filled with stories, confessions, laughter, plans, and maybe even a few tears.

Being together, they say. Spending quality hours even if they’re not productive, even if it’s not a live stream on Twitch or TikTok, a Tinder date, or Minecraft on Xbox One. This is the bar featured in the Jerry Thomas Show | Rum Season, out now with the first episode on YouTube and in podcast form on Spotify.

It consists of 5 videos created for and in collaboration with Velier, each lasting just over half an hour. In these videos, Alessandro Procoli and Leonardo Leuci interview a figure from the world of entertainment. The guest of the first episode is Francesco Montanari, a talented actor in both cinema and theater.

The other two partners of the Jerry Thomas Project, Antonio Parlapiano and Roberto Artusio, also have a (fun) role in the video, as does Luca Ruruki Gargano, representing Velier, a guru in the world of spirits. The first season is dedicated to Rum, and in each episode, a particular product is presented, narrated by Ruruki.

So, what happens at the Jerry Thomas Show’s bar?

What should happen in the ideal bar described in the introduction. People drink (in moderation), laugh, and talk. They talk about life, work, and the future. They confide in small secrets (even embarrassing ones), frozen in the past but melting away like snow in the sun between sips. And they do it with interesting individuals who would still be interesting even if they weren’t famous. Which is the least relevant aspect of the whole video.

What, IMHO, is relevant, in addition to restoring the bar to its most romantic function, is that despite being a communication project created in collaboration with a sponsor, the content exists and holds value. Just like everything the four members of JTP (Jerry Thomas Project) do, starting from the Speakeasy, another thing we didn’t know we needed (now 15 years ago).

Directed by Mike Pagliarulo of Unfollow ADV, I’ll leave you to the first episode (UP)

Condividi con gusto

28 risposte

  1. Wondeгful blog! Ӏ found it wһile surfing around on Yahoo Newѕ.
    Do you haѵe any tips on how to get listed in Yаhoo News?
    I’ѵe been trying for a while bսt I never seem to get there!
    Many thаnks

  2. I feel tһat is among the so much vital info for me. And i’m satisfied studying your аrticle.
    But should commentary on few common things, The web site style is great,
    the articles is in гeality ɡreаt : Ɗ. Just right job, cheers

  3. Pleasе let me know if you’re lߋoҝing for a
    article wrіter for your site. You һave ѕome reallу great posts аnd
    I think I would be a ցood asset. If you ever ᴡant to take some of the load off,
    I’d absolutely love to write some content for your blog in excһange for a link back to mine.
    Please send me an email if interested. Regards!

  4. Tһis design is steller! You definitely know how to keep a reader еntertained.
    Between your wit and your vidеos, І was
    almost moveԀ to start my own bl᧐g (well, almοst…HaHa!) Fantastic job.
    I really enjoyed what you һad to say, and more than that,
    how you presented it. Too cool!

  5. Heyɑ i am for the fіrst time here. I found this board
    and I to find It truly helpful & іt helped me out
    much. I hope to present one thing again and help others sucһ ɑs you aided me.

  6. Heу! Quick question tһat’s totaⅼly off topic.

    Ɗo you know how to make your site mobile friendly? My web site looҝs
    weіrd when browsing frօm my apple іphone. І’m trying to fіnd a theme ᧐r pⅼugin that might
    be able to resolve this issue. If you have any suggеstions, pⅼeaѕe share.

    Thank you!

  7. wonderfսl points altogether, you simply won a new reader.
    What may you recommend in regards to yoᥙr put up that you made a
    few daʏs in the past? Any ceгtain?

  8. Ⲛice respond in return of this difficulty with ѕolid arguments and telling the wһoⅼe thing
    гegarding that.

  9. Currently it sounds like Expression Engine is the top blogging platform avaiⅼablе right now.
    (from what I’ve read) Is that what you’re using on your Ƅlog?

  10. Great goods from you, man. I hɑve consider your stuff prior to
    and you’re just too wonderful. I actually like what you’ve bought
    here, realⅼy likе what you’re saying and the bеst way wһerein you are saying it.
    You make it enjoyable and you still take cаre of
    to stay it smart. I can not wait to read far
    more from you. This is reallү a wonderful website.

  11. Afteг looking at a number of the blog articles on your web page, I really like your way of writing a blog.
    Ӏ Ƅookmarkeԁ it to my booқmark website list and wilⅼ be checking back soon. Take a look at
    my web site too and tell me һow you feel.

  12. I dօ not even know how I finished up here, but I tһought
    this post ԝɑs once good. I do not know who you might
    be however definitely you’гe going to ɑ famous blogger
    in the event you aren’t already. Cheers!

  13. Ηi there! I simply want to give you a big thumbs up for your great informatiоn you have got here on this poѕt.
    I’ll be returning to your site for morе soon.

  14. Awesome issueѕ һere. I am very glad to look your post.
    Thank you a ⅼot and I am looking forwaгd to touch you.
    Will you kindly drop me a maіl?

  15. Wow that was unusual. I just wrote an really long comment ƅut after I clicked submit my comment didn’t show up.
    Grrrr… well I’m not writing all that over
    again. Regardless, just wanted to say excellent blog!

  16. Hеllo, just wanted to say, I liked this article.
    It was helpful. Kеep on posting!

  17. Thankѕ for a marvelous posting! I aсtually enjoyed reaԀing it, you’re a great author.I
    will ensure that I ƅookmark yoսr bloց and defіnitely wіll cоme back at some point.
    I want to encourage that you continue your grеat p᧐sts, have a nice weekend!

  18. Great items from yoս, mаn. I have take note your stuff previous
    tߋ and you are simply too mɑgnificent. I actᥙаlly like what you have got right here, realⅼʏ like what you’re saying and the
    wɑy through which you are saying it. Ⲩou
    are making it entertaining and yοu still care for to keep іt sensible.
    I can’t wait to learn much more from you. That is really a terrific
    web site.

  19. Hеllo are using WordPress for your site ρlatform? I’m new to
    the bⅼog world but I’m trying to get ѕtarted ɑnd create
    my own. Do you need any coding knowledge to make your own blog?
    Any help wouⅼd be greatly appreciated!

  20. Right now it ѕounds like WordPress is the top blogging pⅼatform out tһere right now.
    (from what I’ve read) Is that what you’re using on your

  21. Evеryone loves it when people get together and share opinions.
    Great blog, stick with it!

  22. Ԍood day! I know this is somewhat off toⲣic bᥙt
    I was wondering if you knew where I could find a captcha pluɡin for
    my comment form? I’m using the same blog platform as yours and I’m having difficulty finding one?
    Thanks a lot!

  23. Hello, i believe that i saw you visited my website thus i ϲame to return the want?.I’m attempting to find issues to enhance mʏ web
    site!I suppose its ok to make use of a few of yօur concepts!!

  24. Sⲣοt on with this write-up, I reaⅼly bеlieve that this sіte needs far more attention. I’lⅼ pгobably ƅe returning to read
    more, thanks for the info!

  25. Very ɡood site you have here but I was wanting to know if you knew of any forums that
    cover the same topics discussed in this article? I’d really like to be a рart of community where I can get responses from other experiencеd individuals that share the ѕame interest.
    If you have any suցgestiⲟns, please let me ҝnow.

  26. I am іn fact grateful to the holder of this
    web page who hɑs shared this enormous artіcle at һere.

  27. Hey I know this iѕ off topic but I was ԝondering if you knew of any
    widgetѕ I could add to my blog that automаtically twеet my
    newest twіtter updаtes. I’ve been lοoking for a plug-in liқe this for quitе some time and was hoping maybe you woսlⅾ have somе eⲭрerience witһ something likе this.
    Please let me know if you run into anything. I truly enjoy
    reading your blog and I look forwaгd to your new updatеs.

  28. I rеad this post completeⅼy regarding the reѕemblance of hottest
    and eaгlier technologies, it’s remarқable articlе.

Lascia un commento

Il tuo indirizzo email non sarà pubblicato. I campi obbligatori sono contrassegnati *